Consider for a moment the transition from caterpillar to butterfly and the transformation to something seemingly insignificant to something much more beautiful – all within the same body. ChangEnable’s copper butterfly perfectly describes what we are about, in both symbolic use and colour.
The copper butterfly is one of the most common butterflies in the world and symbolises that ‘change’ is within reach of everybody who aspires to ‘enable’ it. Copper is one of the most adaptable of the metal elements. Not only is it one of the strongest of elements, but it is also one of the most pliable and adaptable to change. Red is symbolic of passion and power, two contradictions which work well in the same body. This characterises that ‘change’ in the same person is what ChangEnable helps its clients achieve – from something lesser comes something more powerful, but there must be a desire to adapt to this change.
How does one become a butterfly? You must want to fly so much, that you are willing to give up being a caterpillar.
Gold colours represent wealth and riches and are also illuminating colours. Gold colours are considered attractive, approachable and warm and are always associated with success and achievement (think of school days when we were given gold stars as recognition of a job well done, or the Gold medal at the Olympic Games). Any person can achieve this success within themselves but their attitude must display calmness, control and be positive – the only way to do it is to do it!
In our logo the letter ‘E’ in the middle of ChangEnable is joined and signifies a point of change in the two words (Change, Enable). It is easy to see that, while it is one continuous line of letters, it is actually two separate words joined as one. This is to highlight that you can start with one outlook but adapt and change to gain another, all in the same body.
ChangEnable …together YOU can!
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